YouCaring
Compassionate Crowdfunding, 0% Fees.
Raising money on YouCaring doesn't cost a thing. By charging 0% platform fees, they ensure that every fundraiser receives the most money possible for their worthy cause.
Designing a community resource that has a place for everyone
"Funding" is about financial backing... "Support" is about sharing your story, participating in other's initiatives, collaborating/learning and much much more. Beyond the crowd funding innovative, YouCaring needed to build a community outside of the product UI that housed everything from editorial articles to how-tos.
Does your product reflect the personality of the people that use it?
YouCaring was coming off a fresh rebrand and needed help moving a lot of pieces forward at once. We helped catapult the new brand with designing an online community that brought all these humanitarian stories, initiatives and daily activities to one inspiring place.
A premium feel for all your touchpoints creates trust and believability
Users can see through this noise and are judging plaforms not only on what they can accomplish, but how they accomplish it. Help users understand you bring quality to your solutions by projecting a design-forward solution your customers can champion.
Design with momentum. Start building marketing, user & brand equity
Nothing is more limiting than only having one design problem solved. Start building design equity, by bringing in design solutions for your user experience and marketing... so that your team can scale your business's character. Your logo can only inform so much.
A solution for too much user engagement
Our main initiative was to create a community that allowed users to do more. To learn more, to support more, to get more information out there for a good cause. Donation pages we're focused on immediate initiative details and progress... but there was an opportunity to give the community more.
We designed a UX strategy that would not only support multiple genres... but now allow for specifics to become much more editorial. YouCaring now had a way to tell multiple stories together, to give more behind the scenes detail, more updates about the community and offer ways to teach how best to make an impact on one's own causes.
Product Features, Marketing, Blogging, Social Channels... navigating the content confusion
We Landed helped YouCaring structure their community and content approach by designing a platform that allowed YouCaring.com to be the main resource about their user's initiatives.
This content later migrates to various channels, but YouCaring wanted to be the resource for their growing community. A platform that would create clarity and allow for all types of people in need to find a place.
Do your users believe you’ll get to where you promised you were going?
Users are skeptical and are judging solutions not only on what they can accomplish, but how they accomplish it. Help customers understand you bring quality to your solutions by projecting a design-forward product people can champion.
Details
YouCaring
Crowd-funding has been such a great addition to internet culture and it doesn't get any better than funding/supporting humanitarian causes. YouCaring was coming off a fresh rebrand and needed help moving a lot of pieces forward at once.
We helped catapult the new brand with designing an online community that brought all these humanitarian stories, initiatives and daily activities to one inspiring place. "Funding" is about financial backing... "Support" is about sharing your story, participating in other's initiatives, collaborating/learning and much much more. We Landed led a design process that organized the community into various genres and categories as well as explored the use of bright/positive colors to extend the brand into a more intricate digital experience.
Contributions
UX
Creative Direction
Art Direction
Visual Design
Copy Writing