Twelve
A profitable solution to carbon emissions.
Twelve (Opus 12), transforms CO2 into essential products — a world made from air™
A world made from air
The carbon transformation company… turning CO2 into essential products through the science of electrochemistry.
When a caliber of design is met, people trust that your solutions can deliver
What makes your business tangible? Science is one of the most challenging industries to build a wide audience that understands what you do and who you are. With Opus 12 being stuck in the lab, they saw value in building their business presense from the digital ground up.
Design with momentum. Start building marketing, user & brand equity
Nothing is more limiting than only having one design problem solved. Start building design equity so that your team can scale your business's character. Your logo can only inform so much.
Already an innovator in the industry, Opus 12 needed to build a company that would better represent their technology.
Simply telling their story got boiled down to what was or will be, but to build tangibility, we needed to improve what was right now. Opus 12 didn't just need an avenue to tell their story… they needed to build an inspiring living/breathing personality.
Excite an industry and build a bigger audience
Opus 12 had a proven technology and a dream team of Stanford co-founders that created a core vision for what their technology would be.
They now needed help getting their vision out of the lab and becoming a more tangible business that would inspire others as much as their technology does. There's a threshold of believability, when a certain caliber of design is met, your audience trusts that your business can deliver a top notch solution.
Do customers believe you’ll get to where you promised you were going?
With all the noise of new brands, new products, and loose promises… customers can see past the quick launch. The days of just lift-off are over, build customer confidence by building premium businesses that can land.
Details
Opus 12
Getting increased pressure from investors to iterate their persona and better communicate what their business purpose was to customers. They had a proven technology and a dream team of Stanford co-founders that created a core vision for what their technology would be… they now needed help getting their vision out of the lab and becoming a tangible company that would inspire others as much as their technology did.
Opus 12 quickly realized that working with us was going to go much further than just designing a brochure website… that we would not only bring a unique persona to their technology, but help them visualize what their company would be internally and help them communicate that externally.
Science is one of the most challenging industries to build a wide audience that understands what you do and who you are. In order for their persona to become tangible, we wanted to appeal to more than just scientists… we sought to design a persona that all types wanted to champion. We wanted to merge design and science.
Ultimately Opus 12 was building reactors that converted waste inputs to various useful chemical outputs. From fuels to everyday consumer products. We started by designing a logo that had visual momentum in explaining what their technology was… so that we had design equity to bring into various business materials (pitch decks, product data sheets, etc) all the way to more consumer friendly channels like their social media platforms.
Opus 12 continues to utilize us like a Design Co-Founder… helping them establish team moral with design/branding materials as well trusting us to have a deeper understanding of their technology to make suggestions on how best to iterate their first marketing materials or create an enticing look and feel for their actual hardware.
Contributions
Creative Direction
Art Direction
Branding
UX
Visual Design
Marketing