Entrepreneurial limitations are very real… capital, resources, marketing, acquiring users… finding efficiencies are an absolute must. But when it comes to the way your customers perceive your solution, representing a premium product is critical for building trust and user equity.

We first looked to iterate on Spring Theory’s personality. Educational tools are typically a bit lackluster, both from a personality and functional standpoint. We wanted to introduce a caliber of design that resembled the consumer space… light hearted, fun, and actually easy-to-use.

With all the noise of new brands, new products, and loose promises… customers can see past the quick launch. The days of just lift-off are over, build customer confidence by building premium products that can land. 

There's a threshold of trust and believability. When a caliber of design is met, your customers trust that your business can deliver a top notch solution. Why should they consider anything less? we’re here to ensure that every place you interact with your users, they trust you are a capable solution they want to invest in.

Spring Theory

Spring Theory matches companies with universities in semester-long collaborations to explore solutions to big challenges. They engage courses from the nation’s top universities to create a company-proposed project—from design, consumer insight, digital marketing, and everything in between—leading to successful corporate university partnerships that benefit both students and companies alike. At the end of each semester, students present their ideas and recommendations to Spring Theory’s company partners as food for thought. These ideas frequently become springboards for implementation.

We Landed not only iterated on Spring Theory’s brand/personality… we designed an initial MVP of their project management tool that keeps both classroom and company focused/organized for the duration of the project.

We first looked to iterate on Spring Theory’s personality. Educational tools are typically a bit lackluster, both from a personality and functional standpoint. We wanted to introduce a caliber of design that resembled the consumer space… light hearted, fun, and actually easy-to-use.

After updating Spring Theory’s look and feel, we were able to start building a bit more brand equity and trust from its current users. Overall, the idea of Spring Theory’s services appealed to a lot of companies… but they now had a business identity to further strengthen users trust as well as a visual language they could start repurposing for various marketing and internal communication.

A frequent with many products, Spring Theory’s project management tool wasn’t particularly a revolutionary idea… but building a tool specific for their use case allowed for inventive features and processes to help each classroom and project succeed. We Landed focused on designing a project management MVP. With our experience and expertise, we help Spring Theory cut through an endless list of features and user journeys… helping them scope their project into something they could actually release in a relatively short amount of time. We outlined a minimal feature set and helped define the various user roles so that they could then start informing what the product’s next steps should include.
 

Contributions

Iterate the business identity to be more premium and on trend.
Discover the product MVP for the most impactful early adopters.
Product UX & Visual Design
Design brand equity, supplying various marketing materials (newsletters, product sheets, etc).